Welcome to Bill’s Toyota

Bill’s Toyota holds a special place in Canadian automotive history as the country’s first and oldest Toyota dealership. For more than 60 years, the Pascinsky family has built a proud legacy rooted in hard work, community connection, and a genuine commitment to treating every customer like family. Northern Roads Auto Group is honoured to carry that legacy forward, ensuring that the values which made Bill’s Toyota a trusted name for generations remain at the heart of everything we do.

When you visit Bill’s Toyota, you won’t find the pushy sales tactics often associated with larger city stores. Instead, you’ll be greeted by a team that truly cares about getting to know you, understanding your needs, and guiding you toward the right vehicle or service solution. This tradition of personal service, long established by the Pascinsky family, continues under Northern Roads’ leadership with the same dedication and integrity that customers have come to expect.

We are proud to offer an extensive selection of new Toyota vehicles, from fuel-efficient hybrids and versatile SUVs to rugged trucks and advanced electric models. In addition, our quality pre-owned inventory provides reliable options for every budget. Once you’ve found the vehicle that’s right for you, our financing and leasing solutions make driving home in your Toyota more accessible than ever.

Our commitment doesn’t end with the sale. The expert technicians in our service department use the latest technology and genuine Toyota parts to keep your vehicle performing at its best for years to come. At Bill’s Toyota, customer care is not just a promise, it’s the foundation of who we are.

At Northern Roads, our mission is simple: to provide exceptional automotive experiences while building lasting relationships with our customers. We are privileged to build upon the Pascinsky family’s legacy at Bill’s Toyota, and we look forward to welcoming you into our family and serving all your Toyota sales and service needs.